Twitter is a good deal but it's not enough. 140 characters is a challenge, especially for marketing purpose.

Having a huge adaptation in Indonesia, Twitter is a new golden boy among social-media users. Its ability to reach wider audience, compare to closed-society in Facebook, has made Twitter a preferable tool for information sharing. At the very least, it works that way for me.

However, this 140 characters limitation is actually the biggest challenge to me. There are certainly informations and thoughts which I can share within 140 characters. But most of the time the brainstorm ended up with way more than the limitation. Even if I have 150-characters-message, it's still greater than 140 characters and I don't like to use the shrinkage tweet feature (if the application provide one). It, somehow, distracts my audiences from the key point of messages which I'm trying to deliver because they have to interpret my messages first. And I believe they will be annoyed due to this as much as I will be.

To this matter, blog is still a preferable tool to share your thoughts, opinion, and ideas to the world. Blog also provides flexibility in term of the depth of information to be shared. But still, it doesn't provide you with social-media accessibility as Twitter does. In this case, I have to be able to combine both advantages to gain bit detail coverage yet maintain social-media accessibility.

The idea is to write a blog post, covering the brainstorm in my mind, and push the blog post to Twitter with an URL to the original blog post. In this matter, a tweet shall act as a gateway to a blog post.

Posterous' autopost to Twitter gives me the ability to push my blog to Twitter. The advantages of this method are including but not limited to (1) an easy way to manage both streams (because I just need to manage my blog and let the autopost take care of the rest), (2) an easy access to promote my blog post to Twitter's wider audiences, (3) a possibility to merge blog audiences and Twitter audiences, provides you with even wider and vary audiences, and (4) focus to the content and deliver messages without any distortion and distraction.

This method, in my opinion, will benefit any person who try to promote his/her blog or even will benefit any marketing company to convey full messages to the world and get full coverage from wider audiences.

Posterous theming: another perspective

Got a feed today, that Posterous has officially launched theme customization as new feature. This is probably not new things around bloggers. As far as I know, WordPress and Blogspot offer same feature. However, offering a feature like theme customization leads Posterous to lose its core competitive product.

Easy blogging by email! Focus on your blog content, let us do the rest.

Again, easy blogging by email is always and will be core competitive product of Posterous. This should be emphasize on the organization. Tons of features that its already generates are always to enhance the ability and experience of user (that is we, bloggers)to blog by email. Providing this one, theme customization, is bit unfocused to the initial strategy.

Now, bloggers have two things to worry: first is the content of blog, second is the look of the blog.

Posterous' Autopost to blog: tag is tag, no more no less

I've been searching for post/material, without luck, to overcome the issue of missing tag(s) when using Posterous' Autopost to Blog feature, especially to WordPress. Though you insert tag(s) into the post (at Posterous), the result post on WordPress shall always be empty tag(s). I understand that tags shall become categories at WordPress, subject to the existence of the said categories.

To me, tag is tag, no more no less. In my case, I often need to go to WordPress just to add tag(s) into the post that was autoposted by Posterous. That's not simple nor productive, in my opinion.

I hope this is just me missing something during setup.

image placeholder

It occurred to me that when I attached a picture to be sent to Posterous by email, the result is unpredictable. Sometime the picture is above the post but sometime it below the post. Nevertheless, multiple image seems to be consistent to be placed below the post.

Did I miss something here? Any help is highly appreciated.
 
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jpg link at Posterous

This morning I noticed that jpg link is just a jpg link instead of a solid picture inside my post. I've been trying to edit the link but the link remain the link. Probably this is just me wanting more feature. Posterous' FAQ only provide explanation that Posterous will automatically turn link to YouTube into YouTube embedded player.

So, link to jpg file just remain link.

So, Gary, I hope you read this, Is there any possibility to enhance the features to enable auto-link-convert for jpg link as well?